Total Color™ Permanent Hair Color
Dark Brown (40)
Dark Brown (40)
- Get 100% gray coverage (even on your most stubborn grays) with rich and vibrant hair color that lasts up to 6 weeks
- Our innovative new permanent hair-color formula is clean and vegan! And yet it still delivers true, gorgeous hair color at home in your go-to shade—or that hair-color trend you’re so tempted to try
- What makes it clean? This hair color is formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates—all of the ingredients your hair (and you) could do without
- It gets even better: This hair color is gentle on your hair and respectful of your scalp, with a nourishing formula infused with cannabis sativa (hemp) seed oil
- Our Botanical Enriched Conditioning Glosses with camellia oil also include shade-specific ingredients: sesame oil for brunettes, black-tea extract for dark hair, cranberry for red shades, and chamomile for blondes
- Available in 16 permanent hair-color shades in an easy to use, non-drip cream formula
- First things first: Everything you need is inside the box
- Here are a few important points to get you started:
- Before you do anything, conduct a patch test (details are in the included instruction sheet)
- Then apply the hair color, starting at your roots, in small sections (about 1/2" each)
- The typical leave-on time for allover color is 25 minutes, but if you have particularly stubborn grays, add 5 more minutes (so 30 minutes in total)
- Certain shades (like 100 Extra Light Natural Blonde, 93 Light Golden Blonde, 48BV Burgundy, and 6R Light Auburn) will take a bit longer, so please be sure to read the instruction sheet to know the correct leave-on time for your Total Color™ shade
Find your perfect shade!
Revlon at-home hair color. Always permanent, long-lasting color and 100% gray coverage even on the most stubborn grays, for week after week of vibrant color.
Whether using our classic ammonia-free colorsilk, touching up your roots with root erase or trying our new, innovative clean and vegan color formula, total color—we have the perfect shade for you!
Fill out the shade finder tool below to find your perfect match
Couldn't be easier!
Whiz through our simple shade finder tool below to find the perfect revlon® hair color shade we recommend for you.