Behind the Scenes: Our New PhotoReady Candid Campaign!
There's believing. And then there’s achieving. That’s what the newest iteration of our Live Boldly signature is all about. For the launch of the PhotoReady Candid makeup line, we wanted to inspire women to move from simply having confidence in their potential for great things—to actually achieving great things, big and small. And so we introduce, “I can. So I did.”
These five simple words define our latest campaign and the unapologetic, next-level confidence we hope you feel when you think of them—and how they could make your life just a little (or a lot) better, brighter, and bolder.
When it came to bringing the PhotoReady Candid campaign to life, we started by enlisting the energy, spirit, and general fabulosity of four of our boldly accomplished, hold-nothing-back Global Brand Ambassadors: Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. As you’ve seen over the years and will see in the video and behind-the-scenes shots below, these women are about as self-possessed and unapologetic as any woman could be. They’re true to who they are. They’re steadfast in their beliefs. They're comfortable in their own skin. And they’re confident—without being afraid to reveal more than just the surface stuff. Because sometimes the boldest act is to be absolutely candid.
Shop the Collection
Get a natural, flawless finish—with the ingredients you like; without the ingredients you don't